My mission is to humanize technology by using a user-centric design approach to all my projects. Design doesn’t happen in a void, it happens by translating real user needs into actionable designs so that teams can execute on what matters most: to create a great user experience.

As I designer I believe my role is to make the users the hero of the story. The audience should feel they are in control and understand the context of the environment they are interacting with. My aim is to make them feel they have flow with the designed space.

I try to achieve this by taking a holistic approach to design;
by tackling a problem or creating an opportunity and looking at it through a technology or platform agnostic lens. Persistently keeping the user central in the design process.

I believe that collaboration is the key to big results. My approach is to seek out what the ideal outcome would be by understanding the problem space.  I then work backwards from the desired outcome. I firmly believe that the design process doesn’t start with technology, it starts with human emotions and core needs. Only when we identify the correct problem space, we can start with solutions.