My mission is to humanize technology by using a user-centric design approach to all my projects. Design doesn’t happen in a void, it happens by translating real user needs into actionable designs so that teams can execute on what matters most: to create a great user experience.

As I designer I believe my role is to make the users the hero of the story. The audience should feel they are in control and understand the context of the environment they are interacting with. My aim is to make them feel they have flow with the designed space.

I try to achieve this by taking a holistic approach to design;
by tackling a problem or creating an opportunity and looking at it through a technology or platform agnostic lens. Persistently keeping the user central in the design process.

I believe that collaboration is the key to big results. My approach is to seek out what the ideal outcome would be by understanding the problem space.  I then work backwards from the desired outcome. I firmly believe that the design process doesn’t start with technology, it starts with human emotions and core needs. Only when we identify the correct problem space, we can start with solutions.

Core Belief

Born and raised in Holland, I always had a tendency to question the status quo. Humans shouldn’t suffer from technocratic solutions. When products or services are carefully crafted and solutions are based on real user needs, everyone wins.

Happy Place

Today I work at Vulcan. I work with some of the brightest people in the philanthropy world. I am happy to use my design skills for the greater good designing for Machine Learning powered solutions.

Ambition

I am constantly trying to push my boundaries, making sure humans are first and foremost the centerpiece of solutions. I’m striving to have a positive impact on my junior colleagues and guide and coach them so that they are set up for success.